Brand Strategy and Vision
Developing a brand strategy and vision is the foundation for long time brand growth and alignment. Using a range of creative and engaging techniques, BrandCompass will work with your teams to capture the desired brand position, determining its core purpose, beliefs and values.
Brand Portfolio Management
Your business or brands may operate across a diverse number of product categories or you may wish to expand into new categories. For each of these options, it is critical to develop a ‘Range Architecture’ which will clearly structure and communicate a brand that aids consumer choice, maximises company efficiency and delivers on the brand vision. If this is not managed properly, there is a high risk of failure with associated financial cost and brand equity damage.
BrandCompass utilises a number of tools to explore your brands current portfolio and range architecture to organise an efficient approach that will propel brand growth and limit category confusion.
BrandCompass utilises a number of tools to explore your brands current portfolio and range architecture to organise an efficient approach that will propel brand growth and limit category confusion.
Creating Distinctive Brand Assets
Brand Assets are non brand name assets that trigger the brand for your customer or consumer. Think of the McDonalds 'I'm lovin' it' Jingle or the Mastercard's 'Priceless' tagline. BrandCompass can work with your business to identify and create distinctive brand assets relevant for your brand and work with your external partners to build a guide on how teams should use these assets consistently.
Building a Sales and Marketing Plan
The annual Sales and Marketing plan should be the cornerstone of any business planning and ensures alignment between marketing and sales teams. BrandCompass will audit your existing sales and marketing approach and work directly with your teams to create a bespoke sales and marketing process and template for all company stakeholders to manage and measure performance.