New Market Entry
You may be looking to export for the first time or you may wish to expand into new international markets. Both approaches require a considered and detailed market entry plan which will greatly increase your chance of success.
BrandCompass will build a detailed market entry plan, right sized for your business which will advise you on where to play and how to win. The components of a typical plan include:
BrandCompass will build a detailed market entry plan, right sized for your business which will advise you on where to play and how to win. The components of a typical plan include:
- Market size and opportunity
- Industry and category dynamics
- Competitor analysis
- Consumer research
- Brand positioning and localisation
Sales Channel Development
Selecting the correct sales channel partner in overseas markets is a critical component of your market entry plan. BrandCompass can help you build your channel strategy and select the right partner with the following services.
- Development of the channel partner brief
- Search process
- Channel partner audits
- Co-ordination of visits, meetings
- Co-creation of sales and marketing plan
- Channel partner training